line open
On a call 00:00 Sadhana Durai — sales development, Toronto

I sell! Here's the
proof,
not the pitch.

Everyone's a stranger until someone asks a good question, right?
Scroll to stay on the call
SaaS. Salesforce · Linkedin Sales Navigator · B2B. Apollo.io · MEDDPICC . salesloft . Hubspot
Outbound prospecting✱Discovery✱Objection handling✱MEDDPICC✱Salesforce✱Pipeline✱Outbound prospecting✱Discovery✱Objection handling✱MEDDPICC✱Salesforce✱Pipeline✱
Line 02 — the receipts01 / 04
70+

customer interactions a day at Bell. Every one starts as a stranger.

40%

of my outbound calls at BYJU'S turned into booked meetings.

2×

Bell ALL STAR. 2024, then 2025 — the second one was harder.

TOP 5%

of business development associates. 80+ dials a day to get there.

Line 03 — the route2018 → now
01 · 2018—2019 · KERRY LOGISTICS

Operations
Coordinator

Customers, vendors, internal teams, escalations. When things got messy, I was the person who made sure everyone knew what happened and what came next.

LEARNED → complexity is just a badly told story
CHANGED → became the translator in the room
02 · 2019—2021 · BYJU'S

Business Development
Representative

80+ dials a day. 40% turned into meetings. Researched. Prepared. Because good outreach starts with doing the homework.

ACHIEVED → Top 5% of BDAs
LEARNED → Not every call works. That's okay. On to the next.
03 · THE MOVE · CANADA

Moved countries.
Went back to school.

Completed a Post-Graduate Diploma.

LEARNED → Starting over somewhere new wasn't as scary as I thought.
04 · 2024—PRESENT · NQX / BELL CANADA

Sales Specialist, Business Development

70+ interactions a day. Discovering, handling and selling consultatively.
Clean, updated CRM.

ACHIEVED → 2× Bell ALL STAR, 2024 & 2025.
Pretty proud of that one. A lot of calls went into it.
CHANGED → Stopped pitching. Started diagnosing.
05 · NEXT · UNSCHEDULED

SaaS. New pipeline.
New territory.

NEXT → Ready for the next discovery.
Sadhana Durai
Fig. 07 — the actual person
Line 07 — off the call

Who's
actually
talking

Learning SaaS sales cycles. Longer, quieter, more people in the room than telecom.
Curious about Where AI actually helps a rep, and where it just makes the email longer.
Background Computer applications, then supply chain, then sales. It reads like a detour. It's why I'm comfortable with operations people.
On rejection Sixty-nine nos is not a bad day. It's the shape of the job.
Line 04 — how the call actually goes

The seven
beats

Not a framework I read. The order I've landed on after a few thousand conversations. CLICK A BEAT →

01

Research

I read before I dial. Who they are, what changed recently, who actually signs. Twenty minutes here saves the whole call.

02

Prospect

A list is not a pipeline. I build the list myself so I know why every name is on it.

03

Connect

First twelve seconds. Say something true about them, or hang up on yourself.

04

Diagnose

Questions before features. Pain before pitch. Timeline, priorities, who else is involved. I'd rather find out it's a no now than later.

05

Qualify

Not every lead is a deal. If the pieces aren't there, I'd rather know early.

06

Follow up

Most of my wins are on the fourth touch. The CRM isn't admin, it's memory.

07

Convert

By now it should feel obvious to both of us. If closing feels like pushing, I missed something at beat four.

Line 04b — a live sample

The sequence
I'd run

DAY 1 Email Subject line is their words, not mine — something from their careers page or a Navigator trigger. Three sentences: what I noticed, what it usually costs teams like theirs, one question. No deck, no calendar link yet.
DAY 2 Call Morning, before their calendar fills. I reference the email in the first line so it isn't a cold open twice. If it's a voicemail, I leave one — twelve seconds, my name, the one question, nothing else.
DAY 4 LinkedIn Connect with a note that isn't a pitch. Usually a comment on the thing I referenced on day one. This is the touch that makes the next email get opened.
DAY 6 Email + proof One customer story from a company that looks like theirs, two lines long, with the number in it. Then the ask: fifteen minutes, and I name two slots instead of asking when they're free.
DAY 9 Break-up Short, no guilt, no "just circling back". I close the loop, say I'll stop, and ask who owns this if it isn't them. That last question books more meetings than the other four touches combined.
Line 04c — if you hire me

First ninety days

30

I listen to recorded calls before I make any. I want the objections in your language, not mine. Product to the point where I can explain it to my mother, ICP to the point where I can disqualify without asking.

60

Full cadence running, my own list built rather than inherited, and I'm testing two openers against each other with enough volume that the result means something. First meetings booked and, more importantly, held.

90

Predictable pipeline contribution, clean Salesforce hygiene behind it, and an opinion worth arguing with about which segment we should stop calling. If I've been useful, that opinion is the deliverable.

Line 05 — the receipts

Certifications
& frameworks

Nine keys, dialled the way I actually use them. Three connect straight through to the real certificate.

1
FRAMEWORK
MEDDPICC
2
CRM
Salesforce
Trailhead
3 ↗
SOURCING
Sales
Navigator
4
PLATFORM
HubSpot
Sales
5
METHOD
B2B
Consultative
6
DATA
Apollo.io
7
CADENCE
Salesloft
8 ↗
AI
Executive Sales
Presentations
 9 ↗
IBM
SkillsBuild
#
CURRENTLY EXPLORING
AI
press 3, 8 or 9 to open the real certificate
Line 08 — the conversationLine still open

Seventy-
one.

The next conversation is the one that isn't on the résumé yet. If you're hiring for SaaS sales development in Toronto — this is the one to book.

sadhanadurai02@gmail.com→ LinkedIn↗ Book 15 minutes↗ Résumé↓